Privacy Policy


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Tiger Tiger is a brand of Hyperama Plc. Hyperama plc understands that your privacy is important to you and that you care about how your personal data is used. We respect and value your privacy and will only collect and use personal data in ways that are described here, and in a way that is consistent with our obligations and your rights under the law.


This privacy policy covers the activities and services of Hyperama plc and all trading styles of this company, which includes JK Foods.

Hyperama plc is a ‘controller’ of your personal data and are referred to as ‘we’,’us’ or ‘our’ in this Privacy Policy

Hyperama plc is registered with company number 02667340, registered address Hyperama, Bull Close Road, Lenton Industrial Estate, Nottingham, NG7 2UT. We are registered with the Information Commissioner’s Office, or ICO, under registration number Z6436841.

If you have any questions in relation to this privacy policy, please contact email or write to Data Protection Officer, Hyperama, Lenton Industrial Estate, Nottingham, NG7 2UT


This Privacy Information explains how we use your personal data: how it is collected, how it is held, and how it is processed. It also explains your rights under the law relating to your personal data.


Personal data is defined by the General Data Protection Regulation (EU Regulation 2016/679) (the “GDPR”) as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’.

Personal data is, in simpler terms, any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.

The personal data that we use is set out in Part 5, below.


Under the GDPR, you have the following rights, which we will always work to uphold:

a) The right to be informed about our or my collection and use of your personal data. This Privacy Notice should tell you everything you need to know, but you can always contact us to find out more or to ask any questions using the details in Part 11.

b) The right to access the personal data we hold about you. Part 10 will tell you how to do this.

c) The right to have your personal data rectified if any of your personal data held by us is inaccurate or incomplete. Please contact us using the details in Part 11 to find out more.

d) In certain circumstances, you can also ask us to erase or restrict the use of any of your personal data that we process.

e) Rights relating to automated decision-making and profiling. We do not currently use your personal data in this way, but will notify you by updating this privacy policy if this changes.

If you are unhappy or have any queries about our use of your personal data or exercising your rights as outlined above, please contact us using the details provided in Part 11.

If you have any cause for complaint about our use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office.


a) If you submit an enquiry via email, or the contact us / enquiry pages on our websites, we will collect your name and contact details.

b) When you become a customer and register for an online customer account or complete hard copy application forms, we may collect and use some or all of the following personal data (this may vary according to your relationship with us):


Date of birth

Business Address and Home Address

Email address, telephone and mobile numbers

Business name

Job title

Proof of id

You will be given an account number which identifies your customer account.

You may also give us information about business partners or associates, in which case you must ensure that you have permission to do this.

Your bank account details if you are applying for credit.

c) When you become a supplier, we may collect and use some or all of the following personal data (this may vary according to your relationship with us):


Date of birth

Business Address and Home Address

Business name

Job title


Email address, telephone and mobile numbers

You may also give us information about business partners or associates, in which case you must ensure that you have permission to do this.

d) We may also indirectly collect and use the following personal data about you

If you are a customer or supplier of us, we may obtain personal information from credit or reference agencies

CCTV images of you may be captured on our premises

Whenever your account is used, we collect transactional information regarding the goods purchased.

Details of the emails and other digital communications we send to you that you open, including any links in them that you click on.

e) If you shop with us through our website or App

Technical information including your IP address, login information, products you have viewed or searched, browser type, plug-ins you use, operating systems and platforms, mobile device identifiers, URL, page response time, download errors, length of visit to certain pages, page interaction information, methods used to browse away from the page


Under the GDPR, we must always have a lawful basis for using personal data. This may be because you have consented to our use of your personal data, or because it is in our legitimate business interests to use it. Your personal data may be used for one of the following purposes:

Providing and managing your account

Supplying our products and services to you.

Analysing your purchasing behavior to provide you with personalised products and services

Communicating with you. This may include responding to emails or calls from you.

For customers that hold credit accounts, to carry out periodic credit checks

Maintain your credit account

We may anonymise the data we hold about you or your business and share it with our suppliers for their own reporting or marketing activities

We may anonymise the data we hold about you or your business and share it with third parties who may also share the anonymised data with third party suppliers and partners for their sales and market research purposes.

CCTV images are obtained for the prevention of crime and for security purposes

Fraud and crime prevention. Your data may be passed to fraud prevention agencies if a fraud or crime is suspected or identified.

With your permission and/or where permitted by law, we may also use your personal data for marketing communications, which may include contacting you by email, telephone, text message or post with information, news, and offers on our products and services. You will not be sent any unlawful marketing or spam. We will always work to fully protect your rights and comply with our obligations under the GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003. You will always have the opportunity to opt-out of any particular method of communication (email, text, phone, telephone).


If you choose to hear from us, we may send you information based on what is most relevant to you or things you have told us you like. This may be by post, email, SMS(text) or telephone


You can change your marketing preferences at any time by following the simple opt out instructions on any post, email or SMS communication we send you, by emailing OptOut@hyperama, or by writing to us at: Data Protection Officer, Hyperama, Lenton Industrial Estate, Nottingham, NG7 2UT

However, there are some communications that we still need to send, for example, statements, direct debit notifications, contract price change notifications.


We will not keep your personal data for any longer than is necessary for our purposes, including the purposes of satisfying any legal, accounting, or reporting requirements. If you have any queries about data retention, then please email

The security of your personal data is important to us, and to protect your data, we take a number of important measures, including the following:

Computer safeguards such as firewalls and data encryption

Physical, electronic and procedural safeguards to our buildings and files.


Your personal data may be shared for one of the following purposes:

With service providers that carry out certain functions for us. These include for example companies that help up with technology services, data storage and our marketing activities.

Credit reference agencies when you have applied for credit.

Hyperama employees

Occasionally we if we are under a duty to disclose or share your personal data to comply with a legal obligation (for example to share CCTV footage of you with the police) or to enforce or apply our Terms of Use or Terms and Conditions of Sale.


If you want to know what personal data we have about you, you can ask us for details of that personal data and for a copy of it (where any such personal data is held). This is known as a “subject access request”.

All subject access requests should be made in writing and sent to the email or postal addresses shown in Part 11

There is not normally any charge for a subject access request. If your request is ‘manifestly unfounded or excessive’ (for example, if you make repetitive requests) a fee may be charged to cover our administrative costs in responding.

We will respond to your subject access request within one month of receiving it. Normally, we aim to provide a complete response, including a copy of your personal data within that time. In some cases, however, particularly if your request is more complex, more time may be required up to a maximum of three months from the date we receive your request.


Cookies are small text files stored on your computer when you visit certain websites. We use first party cookies (cookies that we have set, that can only be read by our website) to personalise your online experience. We also use third party cookies (cookies that are set by an organisation other than the owner of the website) for the purposes of website measurement and targeted advertising.


To contact us about anything to do with your personal data and data protection, including to make a subject access request, please use the following details

Email address:

Postal Address: Data Protection Officer, Hyperama, Lenton Industrial Estate, Nottingham, NG7 2UT

We may need to verify your identity in order to process your request and ask you to provide valid identification documents to allow us to do so.


Hyperama plc may change this Privacy Notice from time to time. This may be necessary, for example, if the law changes, or if we change our business in a way that affects personal data protection.

Any changes will be made available on our website.